You are not a Charity: How to Stop Undervaluing your Skills
Monday 23rd February 2026 @ 7 p.m.
Speaker: Katie Bell
Title: You are not a Charity: How to Stop Undervaluing your Skills
Still undercharging, over-giving, and struggling to make your business sustainable? It’s time to rewrite the story.
In this powerful session, you’ll uncover why so many therapists undervalue themselves - and how to change that with confidence and clarity. You’ll leave with practical strategies to raise your prices, set boundaries, and earn what you’re truly worth.
Biography: I am on a mission to transform the lives and businesses of health and wellness professionals. As the founder of Thrive, I have helped hundreds of clinic owners build profitable, sustainable businesses that serve them—rather than the other way around.
With a background in physiotherapy and as the owner of a thriving physio and Pilates clinic, I understand the challenges of running a healthcare business first-hand. I have walked the path from overworked clinician to successful business owner and now helps others do the same through our signature programs, coaching, and mentorship.
Through Thrive, I empower clinic owners to step into their role as true business leaders, create financial freedom, and design a business that gives them more time, impact, and income. Whether it’s our coaching programs, speaking at industry events, or hosting the Treat Your Business Podcast, Katie is dedicated to equipping health business owners with the tools they need to thrive.
Katie is also a best-selling author, sharing her expertise through her book Thriving, which helps clinic owners grow strong, sustainable businesses from the ground up.
Chair of the SMA, Yvonne Blake, will open the event at 7pm. We're looking forward to seeing you there!
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Yvonne Blake
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Katie Bell
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We ask you to ONLY register for this event if you are able to attend LIVE.
All SMA Study Events are recorded and made available to eligible members after the event has taken place.
If you are NOT an SMA member, attending this event will cost £25. We will then register you as a Friend of the SMA and you will gain access to all the SMA's live Study Events for the following 12 months.